We’ve fallen in love and teamed up with Universal McCann (UM) to form a joint venture called EI@UM. The point of this is to add value across our client base by offering the best strategic digital service available. OK but what ...Read More
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The new refreshed version of the Social Revolution video by Socialnomics came online last week and it’s got almost as much wow factor as the first time around. There’s a load of stuff on there you’ll be familiar with if you ...Read More
At EI we'd like to be informed about what's going on in the world of technology and social media not only in the UK but also in other countries around the world. Whilst researching trends around Europe, I came across ...Read More
Social media specialists, strategists and gurus in digital agencies around the world research daily on what’s new and what’s trendy to stay on top of their field and especially to stay on top of what audiences are using/watching/playing/hearing etc...Whether it’s ...Read More
Measurement has always been the holy grail of social media marketing. Many brands had refrained from using social media because agencies weren't able to demonstrate that their investment on this new discipline had an impact on sales. Of course social media ...Read More
Twitter announced its @anywhere at SXSW and it was finally released this week. @anywhere is Twitter's response to consumers' behaviour and needs. When Twitter was first launched, it was meant to be a mobile communication platform, to be used more ...Read More
It’s been over a week since the date was announced for the General Election and, not surprisingly, it’s dominating the traditional media. Leaders are plastered across newspaper pages and Jeremy Paxman introduced Newsnight saying “And the performance of democracy begins...” ...Read More
If you could be paid to tweet your thoughts in a 140 characters or less would you? Dumb question of course you would. Celebrities like Britney Spears, Ashton Kutcher and P. Diddy get paid upwards of $20,000 for their Twitter ...Read More
The first generation of the iPad may be initially marketed towards generation Y but over time touchscreen technology will penetrate into younger markets and become a popular tool in the classroom and a go-to source for entertainment. The beauty of the ...Read More