Since 2008, the Consumer Protection from Unfair Trading Regulations have set rules about how brands and marketing companies can promote themselves across social media. In short: All writers online need to disclose if they are receiving direct payment or payment in ...Read More
If you were online this time two years ago you would be forgiven for being a little confused by the inflatable orange animals floating across certain websites. In 2008, Orange organised the award-winning Balloonacy, a global balloon race which took ...Read More
Working in social media I come across the Twitter and Facebook logos a fair amount, enough it’s fair to say for them to become almost invisible to me. But when I came across this A-board outside an organic deli in ...Read More
Let’s face it, everyone likes sweets. If they don’t, then they’re probably lying. However, while the occasional binge is perfectly acceptable, drowning yourself in sweets is probably a step too far. Yet this is exactly what the previously unknown David ...Read More
Recently there has been a growing trend amongst females to use their Facebook statuses to indicate that they ‘like it’ in some place or another. While it is not made clear what ‘it’ is, exactly, one can only imagine what ...Read More
We have the same emotional reaction to freebies as we do when looking at erotica or watching porn, according to an article in Metro this week A study commissioned by the Institute of Promotional Marketing shows that promotions with the strongest ...Read More
We’ve fallen in love and teamed up with Universal McCann (UM) to form a joint venture called EI@UM. The point of this is to add value across our client base by offering the best strategic digital service available. OK but what ...Read More
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The new refreshed version of the Social Revolution video by Socialnomics came online last week and it’s got almost as much wow factor as the first time around. There’s a load of stuff on there you’ll be familiar with if you ...Read More
At EI we'd like to be informed about what's going on in the world of technology and social media not only in the UK but also in other countries around the world. Whilst researching trends around Europe, I came across ...Read More